Magazine

‘Club’. The Luxury Editions

Club is REFORMA’s society and luxury lifestyle brand. In my years there it was the Sunday supplement for Mexico’s business owners and socialites, in the elevated voice of a newspaper known for its journalistic ethos, and a natural home for luxury advertisers. I led its specialty magazines: separate themed titles under the Club brand, each with its own covers and issues.

The design had to be worthy of those pages. I created the visual language used throughout each publication and collaborated with well-known industry journalists and photographers to create captivating, relevant, and timely content to delight both the interviewees and the readers.

Role: Art Director & Designer
Client: REFORMA Newspaper
Project: Bi-monthly Specialty Magazines
Years: 2007–2010
Photographers: Fabián Barajas, Aggi Garduño, Enrique Ortiz, Carlos Figueroa
Editor: Sonia Paredes

Special issue

Club Holidays

Cover and feature spread

The holiday special dresses the magazine in gold, plum and slate. The cover story, the portrait openers and the spreads share one palette, so the whole issue reads as a single festive feature.

Club Holidays cover: a smiling woman in a Santa outfit holding a gold poinsettia

Club Holidays opening spread with festive portraits and a gold, plum and slate color scheme

Íconos Navideños: the opener

Vanessa Huppenkothen

Karim Abud

Yunuen Millán

Carlos Bisdikian

Susana Henkel

Spread opener ‘A la orilla del mar’: a model in a white swimsuit on a beach lounger

Feature page ‘Trazos de un viajero’: an architect at a table covered in travel sketches

Portrait page of a man holding a red coral sculpture against a green marble backdrop, with a slate text column

‘Domina la Gran Manzana’: an executive standing in a New York street, with a row of jewelry along the bottom

Feature page: a jeweler holding a skull and a branch of gold coral against a green malachite backdrop

Second spread of ‘Isla ancestral’: close portraits of the couple in rapanui body paint and a vow ceremony beside a moai

Feature spread ‘Alberto Michan: Salto del triunfo’: a rider and horse silhouetted against the sky as they clear a striped jump

Feature page ‘Rumbo a la cima’: a climber stretched across an overhanging rock face

Feature spread ‘Dominan las olas’: a surfer crouching inside a curling wave, with an orange text column on the right

Opening spread ‘Sin igual’: a designer crouching beside a rust door on the left, and a man seated and a woman posing with a glass among trees on the right

Feature page: a woman in a black leather jacket holding a skull-topped accessory

Interview spread: a man and a woman posing in front of a painted wall, with a pull quote

Spread ‘Artista de lo cotidiano’: a designer in a window’s light beside a cream text page with a pull quote